How to start a website design Agency in Nigeria (Definitive Guide)

How to start website design Agency in Nigeria

Quick Summary: Starting a website design Agency could be one of the best choices you will ever make as a man/woman entering the digital marketing space in Nigeria. Do it well and you will be able to not only put food on your table but also live your dreams. 

There are so many dos and don’ts when it comes to starting a profitable website design agency in Nigeria. Done well, it’s one of the easiest businesses to start as all you need is a stable internet connection and a laptop. 

In this article, I will show you how to get started owning your own website design agency in Nigeria. Let’s get started:

What is web design?

Web design is the process of planning, conceptualizing, and arranging content online. Today, designing a website goes beyond looks to include the website’s overall functionality. 

Web design also includes web apps, mobile apps and user interface design. 

In this article, we will focus on user interface design which is commonly known as website design in Nigeria. 

Why Startup a website design agency in Nigeria

According to the Nigeria Bureau of Statistics, Nigeria has more than 17million SMEs. This number is likely to increase based on the number of businesses being registered daily by entrepreneurs and as the country’s population increases. 

These SMEs and entrepreneurs have a common problem. They all crave more sales, visibility and expansion as their businesses grow larger and larger. 

They want to be seen and they will pay anything to anyone willing to help them expose their business to the world so they can make more money while saving a whole lot. 

According to visual object dot come, Surprisingly, nearly one-third of small businesses (29%) plan to begin using a website for the first time in 2020. All businesses should have a website.

This is where you come in my friend, you design these websites and collect huge cash. 

I have been doing this for the past 5 years now and it’s really paying well. 

What’s a web-design agency?

It’s an agency whose discipline is to produce and maintain websites. 

If you browse the internet frequently, you must have seen tons of websites, online stores and other types of websites on the web. A web design agency does so many things including graphic design, user interface design, user experience design, search engine optimization and much more. 

Website design companies are expected to have an awareness of usability and their role also include creating makeups with tools like Figmasketch and the rest. 

As an agency owner, you don’t have to do all of these things. One or two is enough to give you all the success you want in the website design business. 

If you looking to start your own web design agency right away, click here to sign-up for this months web design cohort.

Web designer vs web developer

A web designer is a person that makes the website looks great on all devices ( mobile, desktop, tablet). The main responsibility of web designers is to focus on the style and overall feel of the website using different software like Figma and sketch to make the site attractive. 

A web designer can take one or more roles including User interface designer, visual designer and User experience designer. 

While web developers are generally called programmers. They take the design created by web designers and convert it into a fully functioning website. 

They use tools like PHP, Node.js, Python. etc. to develop these sites. The main goal is to make sure the site runs smoothly. 

Web developers have several roles too including front-end designer, back-end developer, full-stack developer. 

One popular tool you can use to combine all these stacks together in WordPress. WordPress enables you to design for the frontend and develop for the backend at the same time.

Its huge collection of plugins means your website could have as many features as possible. With WordPress, you could even build a social media network. 

Yeah, you heard me right, that’s how robust WordPress is. 

Web design tools you need           

There is a lot of software that enhances your performance as a web designer. Here’s a couple of tools that will help you design effectively when you kick start your own website design agency in Nigeria. 

We have listed the majority of the expert tools we use for designing websites at swicdigital here

WordPress 

WordPressis a content management system(CMS) used for developing both static and dynamic websites. It can be used to design almost any kind of website. 

All that is required is to install WordPress on a web server, configure it and in a few seconds, your website is up and running. 

There are many famous websites built with WordPress. In fact, it powers 65% of the Worlds websites.

2. Wix

This is a modern software for web design. It is easy to use, has beautiful and innovative features. You can also create a website with wix.com. If you want to get this software on your computer, you must buy it online.

3. Squarespace

This is a design-oriented website builder that you can also install on your computer. It gives you access to develop some templates to your own taste.

4. Weebly

This is another software for web design that you can install on your computer. You can purchase this online. It has some themes designed by experts that you can also develop.

Web Design cost in Nigeria

Small business website design price

You must have asked yourself, how much does it cost to design a website in Nigeria? As an agency owner, this is one of the most asked questions when I am contacted for website or online store design by entrepreneurs or business owners. 

Web design cost varies a great deal from one designer to the next. It’s safe to say there isn’t a universally accepted price for any web design project. 

I will give you a very safe range to use when bidding for projects based on my 5years of experience designing websites for both small and large businesses. 

The cost of creating a website can be divided into 3 basic categories. These are;

  1. Domain name registration, 
  2. Hosting fee
  3. Agency fees

Let’s analyze all these 3 categories one after the other. 

1. Domain name registration

Before you start shouting about high prices, please note. The exchange rate is always increasing by the day and as a designer, you have to make price adjustments as you dim fit. 

If you need to purchase a dot ng domain, you will likely pay between N10,000 – N15,000, this is when you are purchasing a name that hasn’t already being taken. 

Other domain name types like.com.ng, .uk.com will cost you between N5000 –N8000.

Among others, NamecheapGodaddy and HostGator are some of my favourite places for purchasing a domain name. 

In Nigeria, feel free to check out qserver and smartweb. Both work great. 

2. Hosting fee:

Imagine web hosting like some shelf on the internet where you keep all the files including images, videos, gifs, audios and other file types you intend to use on your website. 

Web hosting comes in various categories. You can select from:

  • Shared hosting 
  • Virtual private server(VPS)
  • Cloud hosting 
  • Dedicated server

The one you choose depends on the number of visitors that come to the website monthly and the clients budget. For starters, a lot of those you will be designing for will gladly go with shared hosting as it is cost-effective. 

Shared hosting = $25 – $250 per year

VPS/Cloud hosting = $200 – $800

Dedicated server = $1400 – $3000

3. Web Agency fees

This is the major part that concerns you. Your goal here is to charge reasonably for the efficiency you render. 

The first website I did for a client was so affordable that I benefitted nothing from the deal. I was too excited to think the offer through. All I wanted was to get some real estate company’s web page on the internet. 

Long story short, I was more broke when I finished the website than when I started. 

We will talk a lot about how you can charge more for a job later. 

Moving on, the cost of designing the website really depends on the type of website your clients wants. Some persons want a static website, some dynamic while others want an online store. 

The Cost of building a website can begin at a fair price of N100,000 all the way to more than 10M.

Your price depends on factors like customers’ budgets, company size, clients reason for development, website goal, your portfolio and experience. 

As time goes, you will be able to set your price range and determine the price per job-based pre-determined factors you have discovered along the way. 

What services does a Web design agency provide?

Although a web design company can provide as many digital services as possible, it’s a good business practice to focus on a particular service while starting out. 

Starting out like this means you do not spend so much on everything marketing while reducing the number of hours you spend learning about other sections of your business. 

Now that how important focusing on one service is. Let’s look at the various sub-service a web design agency can carry out. 

list of services for web design agencies
  • Website design: you create web pages for new or pre-existing companies. 
  • Search engine optimization services: you help make website page visible on search engine results pages
  • User interface design: you use design tools like Figma to design graphical prototypes of websites and apps.  
  • Website maintenance: you help businesses make changes to their already existing websites. 
  • Website redesign: you help businesses with a website to restructure their website content.   

Each of these services can fetch huge cash for you each month. All you have to do is pick on and stick with it. 

How much does it cost to design a website in Nigeria 

Nigeria is a very special country when it comes to purchasing online services. It takes a lot of grit and courage to charge high. If you decide to follow your sorry conscience, you will end up charging low that you might end up losing your entire profit just like me. 

Nigerians are the friendliest people on earth as long as that friendship is geared towards purchasing your service at a very lower rate. You will get promises like: 

  • Remember we are brothers, 
  • Remember we are one family,
  • I have other jobs to give you
  • Other designers are doing it for X amount of money
  • Just do and I will refer someone to you
  • This is our first job, do this and I will reward you handsomely. 
  • You like money too much. 

Many businesses will consider these 10 key factors before hiring a web design company in Nigeria or else were. 

How to set your website design price?

I bet you will fall for one of these tricks if you don’t brace up yourself and create a straightforward process that will help you filter out unserious customers and replace them with the very serious few. 

First thing first, you have to know that your service isn’t for every tom, dick and harry. It’s for those who can pay you the amount of money you deserve to receive for your service. 

Doing this will make sure you are not worried when a person refuses to do business with your web design agency. 

Here’s a couple of steps you should follow:

  • Jump on a brief phone call to understand the customer’s needs.
  • Write in clear terms the type of design the customer wants
  • Ascertain the reason behind the company’s need for your service
  • Discuss the implication of not getting the job done 
  • Ask for the timeline or when the job should be completed 
  • Ask the customer for his budget and tell them your price range
  • Ask who you will be reporting to. 

If the customers check most of these boxes, take them seriously. If they don’t, go ahead and add them to your mailing list. 

Adding them to your mailing list means you can continue to educate them until they are ready to buy from you. 

Cheap vs Pricy Agency 

Like we established before now, Nigeria has more than 17million SMEs. Among them are your target market and those whom you shouldn’t bother to sell to. 

To start with, I don’t like to go cheap myself, though it was a different story when I started. I took some cheap jobs to increase my portfolio numbers. I do advise you to charge cheap if that’s what you intend to achieve. 

Moving forward, I do advise you never to design a website based on price but based on value. Understand the level of value your skill brings to the customers’ business and charge based on that instead of a few nairas. 

For instance, we state our price clearly on our website for every site visitor to see. Our pricing increases as the client increase the number of features he wants on his web page.  

You mustn’t think of your service as mainly putting some web page online for the whole World to see. You need to possess the mindset that you are solving a company’s customer acquisition problem.

Furthermore, you must see yourself as an expert who can charge based on the value he is providing. 

Where to get website design skills in Nigeria

The website design skill you acquire depends on what you decide to settle for. At swicdigital, our choice tool is Figma for prototyping, WordPress for dynamic website design, blogging and social media for customer acquisition. 

Using WordPress ensure we build fast in record time, make quick changes and fix bugs as fast as possible. 

At swicdigital, we teach goal-oriented people like you how to start up their own website design agency without any prior experience within a month. 

Our curriculum is very practical and based on proven techniques we have used to run our company, acquire paying customers and stay relevant in the web design game for years now.

For each of our training cohorts, we charge a fixed amount and of course, you do not need the experience to get started learning with us. 

Our modules include User experience design, website design and marketing.  

Other places to learn website design include:

  • YouTube: it’s free to use but not without disturbing ads and not so curated video content.
  • Online course: you can gain this knowledge by taking an online course from platforms like UdemyedxSkillshare and Linkedin. The price of each course depends on the platform and learning level.

If you still do not know where to start from, see our easy WordPress website design definitive guide

How to get clients for your website Agency? 

To get paying clients for your web design agency, you do need a combination of patience, skill, paid ads and of course the big help of God. 

Yeah, I love adding God in everything. It’s just me. 

First thing first, you need to be good at what you do. Put yourself in your customer’s shoes. If you build a good website, they will refer others to you. A bad website means no referral. 

So before you start asking for more, make sure your current customers are satisfied. 

Use these methods to acquire customers:

Read this detailed article to learn how to generate traffic for your new website.  

Top 5 web design Agency you should check out

In everything, it’s good to have a mentor. Someone to look up to so you can always be on the right track and even notice when you miss the road. 

Here are Nigeria’s top 5 web design agencies you should check out. 

  1. Dient Website Agency in lekki Lagos specializes in website design and e-commerce development. 
  2. Ckdigital is a full-service digital agency offering everything including web design and development, e-commerce and general digital marketing practice. 
  3. DJemtech system is a full creative agency offering complete service for any business looking forward to launching as well as establishing themselves in the marketplace.
  4. Big field Digital: Located in Ibadan, the biggest city in West Africa, Big field digital is a full-service digital agency delivering end-to-end digital growth and marketing services that are focused on achieving businesses goals in the 21st century.
  5. Foxtel Brands is a website design company Ibadan helping small businesses grow more efficiently through affordable solutions and pricing. 

See a full list of the top 30 website design agencies in Nigeria 

Conclusion

Starting a web design business is very lucrative and can take anyone out of poverty. But it takes skill and training to get started. At swicdigital, we hold cohorts every month and we want you to be part of it. 

It’s very affordable, for just N1000 daily paid for one month, you will get 30 videos, ebooks and 8 hours’ premium class on starting your own web design agency in Nigeria. 

Each video and material in the course has been curated particularly for you. 

Click on this link to sign for this month’s website design cohort. 

Want to recieve our free training on how to make sense out of your website? subscribe to our free training.

Open chat