A simple guide to using Testimonials on your website (pros and cons inside)
According to indeed, a testimonial is a statement from a past customer that describes how a product or service helped them. Testimonials are often written by the business based on specific questions they ask satisfied customers. They usually show impact through before-and-after comparisons or provide specific improvement statistics.
Testimony is different from Review
It’s different from reviews because they are written directly by customers without fear or interest.
Collecting user testimonial for your website can be a very hectic task for most people, even though it doesn’t have to be.
Think of testimonials as any other general feedback from your regular customers but this time, company generated feedback.
Almost every visitor to your website want a reason to stay, use your service or buy your product. Testimonials are one of the major ways to build trust, delight and appeal to your current or existing visitors to your website
In this article, I will show you:
- how to collect testimonials
- The best testimonial format
- Where to place testimonials on your website
- Testimonials examples
- how to write very good testimonials and
- how to collect reviews
How to gather testimonials for your website?
Just like every other feature on your website, testimonial gathering requires careful planning and follow-up.
After successful completion of a business deal or service, you will be able to gather feedback through the following methods.
- Using an online form
Online forms are easy to share and fill. You can easily attach it to any relevant documents you think your customer will likely see. Another simple way is attaching the form link to a mail asking your customer for a testimonial.
Email example image:
- Request over a phone call
Some customers might be hesitant to fill the form you have sent via email but they will be willing to take your phone call.
Simply call and ask them how much they enjoy your service, how likely they are to recommend your service to others and their personal comment.
Don’t ask so many questions. Their name, location and comment is enough.
Another way is to request for testimonial is over a video call service like zoom. Video calling apps will enable you record your calls in high definition format with good audio and video quality.
- One on one meeting
It doesn’t hurt walking into your customer office asking for review. Book a meeting at their convenience stating exactly what the meeting is about and what they should expect.
How to increase your testimonial gathering success rate.
Don’t go ahead and start blasting your customer list with blanket email. Instead personalize each one according to the detail of service and job done.
Where ever possible on your mail, use the customer’s name. Reassure them of the time frame and how simple filling the contact form will be.
Make it easy
Make your testimonial request easy and straight to the point. Don’t use a whole dictionary of uncommon words when asking for a testimony.
Let people know you are only asking a few questions that’s easy to answer. Also, give them example of previous testimonial so you don’t waste extra time teaching them the format and making corrections.
Lots of our clients at swicdigital gladly leave reviews when we gift them a ball pen. Yes, you heard me.
It always works when we ask our clients to leave a review for a reward. Giftcards, loyalty programs, raffle draws, even a website blog feature works well too.
5 reasons to have testimonials on your website
According to Strategic Factory Using customer testimonials regularly can generate approximately 62% more revenue
- Testimonials help build trust
- It creates instant emotional connections
- It explains the benefits and usefulness of your products and services
- They explain how your product or services work
- They help you gain more referrals.
How to write a testimonial?
Here is how to write an effective and provocative testimonial:
- Determine what story you want to tell
- Ask specific questions
- Keep it short and conversational
- Use the customer’s name and include pictures, if possible
Testimonial formats you should use on your website
Testimonials comes in different forms, here are our favourites at swicdigital
- Image + test
- Audio for podcast
Where to place customer testimonial on a website
See testimonials as a guide that will lead your customers down the funnel. Something that enhance trust as you take your customer through the entire buying journey.
A good place to start using testimonials is on your home page, after your service offering. Don’t skip this for anything irrespective of the niche you are in. Two or three will work just fine.
Next, include testimonials that sync with each of your service type in the appropriate pages.
Less imagine you sell coaching programs focused on Keto diet on your website, your visitors should see testimonials that emphasize results from following your diet plans. it will be unwise to include a testimonial that’s shows how good you are with skin products.
How many testimonials is enough?
The number of testimonials to use on your website isn’t written on stone. It’s one that you can increase or reduce based on analytics and user interactions.
According to searchengineland, On the average it will take 6 testimonials for your website visitors to be convinced you are the right person or business to buy from.
That’s a huge number right, don’t think for one second that it isn’t possible, according the earlier report, 67% of customers will trust if you take time out to collect testimonials for your website.
Meanwhile, Its important you plan your testimonial gathering process. A few good testimonial a way better than a lot with bad quality.
What kind of testimonial should you display?
Testimonials on your website doesn’t have to sound or look like a sales copy. Neither does it have to be so polished. A few straight to the point sentences is all you need.
According to Reevoo’s recent research, websites with negative reviews are more likely to be trusted by visitors.
Also, your visitors know you make mistakes and you are human too. Nobody wants to buy from a robot. If your customer had a problem using your product, don’t be afraid to share a testimony of you fixing it.
Furthermore, remember it’s not always about your products, a balanced testimonial on your website will make your customers feel valuable and make you look trustworthy.
Think of every testimonial on your website as a media opportunity instead of written recommendation.
5 Testimonial examples you should use for you web site
Here’s a few testimonial examples:
“Hello, everyone! I’m Bella Rodriguez and today’s post is sponsored by Bold and Beautiful Cosmetics. This is a vegan cosmetics brand owned and operated by a woman of color! They sent me three lip colors and I’m going to show them off to you. This first one is a cherry red and it’s everything I’ve ever wanted in a red lip. Look how smoothly it goes on! And the coverage is perfect. I love this color too much to take it off. I’ll swatch it on my arm with the other two, so you can see the other colors.”
“If you are looking for a rare book, you need to check out Parchment Bound Books on Main Street. I was looking for a first edition for my dad’s birthday and I had almost given up. I went in just to see what they had and they were the friendliest people! They helped me find the perfect book for him and even offered a layaway. They have a huge selection of new, used and collectible books and their cappuccinos are to die for.”
“We were looking for an affordable marketing company and Silver Tongue Media more than delivered. They manage our blog and social media accounts and produce our brochures. We saw an immediate increase in our social media presence and our followers doubled in a month and our garage business has increased 50% in two months! They took the time to understand who we are as a company and gave us a few amazing marketing plans to choose from. We wholeheartedly recommend Silver Tongue to everyone we know.”
– Julian Buchanan, CEO Smooth Ride Automotive Repair
Ps: WordPress have some useful plugins to insert or collect testimonial from your customers directly. IQ Testimonials works perfectly.
WordPress is our chosen tool for designing websites for both business and personal brands. We have written a definite on designing website with wordpress here
Should you have questions concerning testimonials or will be interested in auditing your website content and adding testimonials based on user journey, go ahead and book a call with us here.