Search Engine Marketing (SEM), also known as Pay Per Click (PPC) is a form of Digital Marketing strategy that places your website at the top of search engine results page via the paid advertising channel – sponsored ads.
When potential customers search for your products/services, your website will appear at the top of search results on Google.
SEM/ PPC is about reaching to potential customers who are already searching for the kind of products and services that your business offers.
Unlike traditional advertising methods like newspapers advertisements where you are paying to target readers who may be uninterested in your products/services, SEM allows you to target customers who are searching for keywords that are related to your business.
Your advertisement will only be shown to customers who search for your targeted keywords that are relevant to your business. The best part – you only pay when they click on it.
SEM allows you to set a maximum cost per click (the maximum amount you are willing to pay for every click) so that you can better manage your marketing budget. It also allows you to set a daily budget to ensure you do not burst your overall marketing budget.
As highlighted earlier, you only pay when your potential customers click on your advertisement. If a potential customer sees your advertisement but does not click on it, you get free exposure and pay nothing!
Show your advertisement 24 hours a day, 7 days a week
Search Engine Marketing (SEM) allows your advertisement to be shown on search engine pages for 24 hours a day, 7 days a week. You can also target potential customers from around the world.
Take advantage of this advertising platform to enhance your online marketing campaign and beat your competitors today! With our strategies, your website will see more targeted traffic and leads.
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