Use these 5 tips to create video landing pages that convert


With so much noise out there, there’s hasn’t been a better time to create video landing pages. It works for everything from generating leads, driving sales to educate your audience. 

With video on your landing page ensures your visitors get a clear idea of your brand from first glance, thereby making your chances of driving in massive sales much higher. 

Content management systems like WordPress and Wix are great tools for building video landing pages. 

In this article, you will learn about the 5 tips we use when creating video landing pages.

First thing first:

Why should you use landing page videos?

Videos are now the lifeblood of the internet. Entrepreneurs and business owners who refuse to incorporate videos into their marketing strategy will run the risk of being left behind. 

When you create video landing pages, you can easily increase your brand awareness, google search engine rankings, rise above your competitors and much more.

Adding videos to your landing page can shot your conversion rate by more than 86%. Find out more about the benefits of using videos on your landing pages in the article.   

5 tips to create video landing pages that convert.

1. Determine the goal of your video landing page 

This is the most important question to ask yourself and your team. What is the purpose of your page? What are you trying to achieve with the page? Give good thought to the action you want your users to take when they finish watching your video. 

For example, a B2B software as a service company can decide to create a demo video ( link to types of video) to show potential customers the functions and features of their product so they have no problem making a purchasing decision. 

Whatever you are trying to achieve with your business, you need to be very deliberate about your landing page goal. Every goal you choose will require a different approach and strategy. 

2. Choose what type of video to use

There are different types of videos to choose from based on the message your want to pass across to your site visitors. It’s important to make sure your videos align well with your offer so you can ripe the benefits. 

There are 8 different types of landing page videos (link to article) to choose from.

  • Explainer videos 
  • Company culture videos 
  • How-to-videos 
  • Demo videos 
  • Promo videos 
  • Thought leadership videos 
  • Case study/testimonials 
  • Webinars/webinar replay video

3. Include other content formats

As you create video landing pages, understand, videos aren’t the only way to communicate your offer to your target audience. At swicdigital, we use a combination of videos, images, text, audio and gifs because we know different people learn through different methods. 

Aside from using videos, also use images, text, tables, gifs to explain the details you have covered in the video. So many users may have one challenge or another watching landing page videos. 

4. Select the right landing page software. 

If you have been doing this for a very long time, there will be no doubt you already have a tool for creating video landing pages. You can go ahead and use the software you already have to create your video landing pages. 

Don’t have time, no worries contact us and we will help you get started immediately, we have done this for so many businesses already. 

At swicdigital, we use to create video landing pages using WordPress page builder because it’s seamless, gives us the option to add videos in different ways and formats compared to a lot of other page builders available on the internet. 

To add landing page videos to WordPress fast, we simple unload the video to YouTube, copy the embed link and paste it on the page section I want the video to appear. 

5. Drive traffic to your video landing page

A landing page without traffic isn’t going to matter to your business at the end of the day. Without driving traffic to your video landing page, you cannot test if you have set up your landing page properly or not. 

You can do so via paid advertisement and an already existing organic channel. If you have a huge mailing list, this is the right time to use else you will have to run ads on channels like Google search, Facebook, Instagram, Linked In and other channels where you’ll find an existing audience. 

6. Measure, test and iterate

Everything single element on your landing page isn’t written in stone. If you aren’t doing this already, you have to learn to look at your analytics, see which of your landing page video is working and which is not so you can make adequate changes where needed. 

There are both free and paid tools to measure your video landing page conversion rate. At swicdigital we use:

  • Google Analytics for measuring overall performance (free)
  • Facebook pixel for measuring demographics and video call to action (free)
  • Kissmetrics for tracking the entire journey from engagement to conversion (paid and free)

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